CLIENT PROJECT / ENGM 178 TECHNOLOGY ASSESSMENT / HEALTH TECH
EMRLD Health: Choosing a Partner for a Medical Simulation Game. SCOPE teaches medicine through cases. Students needed it to also be fun.
EMRLD Health / Choosing a Partner for a Medical Simulation Game
- Team
- Sahej Jhamvar, Aayush Gujrathi, Vaishnavi Appaya, Shriya Desai, Daxay Sanghavi
- Timeline
- Sep to Nov 2025
- Stack and methods
- Weighted decision matrix, Ad revenue model, Competitive teardown, Risk scoring
We owned the project end to end as a team.
- 5 vendors scored
- $25K vs $75K vs $90K build cost
- 3.8 : 1 benefit-cost ratio
- ~27-month breakeven
Game ROI calculator
Interactive / try itThe problem
EMRLD built SCOPE, a case-based learning tool for medical education, and wanted to expand its product line with a 2D medical simulation game. The key question: which development partner fits best on cost, integration, support, and user experience?
What we did
- Researched game development partners down to a shortlist of five.
- Scored them on a weighted decision matrix (development cost, integration, services, customizability, user experience, post-launch support), which recommended SDLC Corp.
- Compared build models for five developers: $25K with SDLC at $20/hr, $75K with freelancers at ~$60/hr, $90K with full-time hires at ~$72/hr.
- Built an ad revenue model (rewarded, interstitial, programmatic healthcare, and banner ads): blended $8 CPM at 20 ads per user per month, about $1,600 per month per 10,000 users.
- Projected a ~66.3% ROI and ~27-month breakeven at 1% monthly user growth.
- Estimated a 3.8 : 1 benefit-cost ratio from burnout mitigation for medical students ($47,125 fixed costs vs $178,497 in benefits).
- Tore down three competing games (Happy Clinic, Dream Hospital, Full Code) plus SDLC's own Chef Life to define six must-have features.
- Scored risks (overall risk factor 40.3 for SCOPE vs 24.25 for the game) with a mitigation for each, and laid out a 12-week delivery timeline.
Decisions worth asking about
A weighted matrix, not a gut call.
Six weighted criteria made the vendor choice defensible to the client.
Ads over subscriptions.
Rejected: A subscription model like Full Code's.
Rewarded ads carry the highest CPMs and keep the game free for students.
Price the human benefit.
Rejected: An ROI-only case.
Quantifying burnout mitigation showed benefits outweigh costs 3.8 to 1, which is the argument an education company actually needs.